New business creation, specifically, those businesses having four or less employees, are responsible for generating more jobs than any other sector of the economy. Public Markets are ideal business incubators because they focus first on new start-up businesses. The cost of entry is low for many businesses. Lease obligations are comparatively modest. Public Market businesses intensively merchandise in a much smaller sales space than in conventional retailing. Off-site, less expensive storage allows vendors to achieve sales volumes per SF in their retail spaces, that are much higher than much larger, non-Market venues. Thus, many Market businesses are quite successful despite occupying a relatively smaller space compared to similar sized, conventional retail spaces.
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