Public Markets succeed economically because they are fundamentally social places. Many Public Market individual businesses succeed phenomenally well. Public Market businesses thrive, in part because they learn from more seasoned businesspeople. Institutional advertising creates a base for exposure to the public. Finally, classes and workshops in bookkeeping, display, guerilla marketing, etc. help to maximize the opportunities for Market merchants to succeed.
Mom and Pop shops
Many multibillion-dollar international businesses started as ‘mom and pop’ shops or farm stands at a Public Market.
These businesses include Starbucks Coffee, Sur La Table (kitchen supplies), Cascadian Foods (largest organic food distributor in the world), Wax Orchards (Cider), Chukar Cherries, Tradewell Foods, etc.
Over the last score of year hundreds of Malls have died while three hundred new Public Markets have opened and thrived. (See “Why Malls are Getting Mauled” NY Times, 12-22-12.)
As people have less and less time for shopping, they prefer to combine their shopping time with their social time.
Experience the Market
Creating this kind of “experience” takes the planning and management expertise necessary to create a dynamic environment of ‘controlled chaos.’ This will encourage shoppers to drive past their neighborhood supermarket to delight in ‘their’ Public Market. As in any other city, The Gulf Coast Public Market will focus on the special attributes and needs of Dickinson and the surrounding region.